Mrs. Cubbison's vs Fresh Gourmet · Bay Area shelf head-to-head
Mrs. Cubbison's and Fresh Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerFresh Gourmet is in more Bay Area grocersFresh Gourmet fields the deeper lineup
Mrs. Cubbison's
Fresh Gourmet
16
brand power
66
6
products
25
2
categories
5
3
grocers
9
$3.57
avg price
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Cubbison's▭ Fresh Gourmet
Distribution · 30% of score13·38
M
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Cubbison's
only Fresh Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mrs. Cubbison's · 0
no exclusive doors — everywhere Mrs. Cubbison's is, Fresh Gourmet is too.
only Fresh Gourmet · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Cubbison's · Fresh Gourmet