Mrs. Meyer's Clean Day vs Everyone · Bay Area shelf head-to-head
Mrs. Meyer's Clean Day and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineup
Mrs. Meyer's Clean Day
Everyone
56
brand power
64
17
products
49
1
categories
5
1
subcategories
9
5
grocers
6
58.0¢
price per fl oz
90.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Meyer's Clean Day▭ Everyone
Distribution · 30% of score21·25
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Meyer's Clean Day
no top category Everyone doesn’t also play in.
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mrs. Meyer's Clean Day · 1
only Everyone · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Meyer's Clean Day · Everyone
