Mrs. Meyer's Clean Day vs Griffin Remedy · Bay Area shelf head-to-head
Mrs. Meyer's Clean Day and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Meyer's Clean Day carries more Brand PowerMrs. Meyer's Clean Day is in more Bay Area grocersGriffin Remedy fields the deeper lineupGriffin Remedy sits further up the premium end
Mrs. Meyer's Clean Day
Griffin Remedy
56
brand power
43
17
products
58
1
categories
5
1
subcategories
12
5
grocers
2
58.0¢
price per fl oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Meyer's Clean Day▭ Griffin Remedy
Distribution · 30% of score21·8
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Meyer's Clean Day
no top category Griffin Remedy doesn’t also play in.
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mrs. Meyer's Clean Day · 4
only Griffin Remedy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Meyer's Clean Day · Griffin Remedy
