Mrs. Renfro's vs Mateo's · Bay Area shelf head-to-head
Mrs. Renfro's and Mateo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. Renfro's is in more Bay Area grocersMrs. Renfro's fields the deeper lineup
Mrs. Renfro's
Mateo's
31
brand power
30
12
products
9
3
categories
1
10
grocers
8
47.9¢
price per oz
49.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Renfro's▭ Mateo's
Distribution · 30% of score42·33
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Renfro's
only Mateo's
no top category Mrs. Renfro's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mrs. Renfro's · 6
only Mateo's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Renfro's · Mateo's
