Mt. Olive vs Claussen · Bay Area shelf head-to-head
Mt. Olive and Claussen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt. Olive carries more Brand PowerClaussen is in more Bay Area grocersMt. Olive fields the deeper lineupMt. Olive sits further up the premium end
Mt. Olive
Claussen
41
brand power
30
18
products
9
3
categories
2
8
grocers
9
33.2¢
price per fl oz
29.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mt. Olive▭ Claussen
Distribution · 30% of score33·38
C
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mt. Olive
only Claussen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Claussen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mt. Olive · Claussen
