Mt. Olive vs Grillo's Pickles · Bay Area shelf head-to-head
Mt. Olive and Grillo's Pickles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grillo's Pickles is in more Bay Area grocersMt. Olive fields the deeper lineupMt. Olive sits further up the premium end
Mt. Olive
Grillo's Pickles
41
brand power
42
18
products
11
3
categories
2
8
grocers
14
33.2¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mt. Olive▭ Grillo's Pickles
Distribution · 30% of score33·58
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mt. Olive
only Grillo's Pickles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mt. Olive · 3
only Grillo's Pickles · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mt. Olive · Grillo's Pickles
