Mt. Olive vs Vlasic · Bay Area shelf head-to-head
Mt. Olive and Vlasic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vlasic is in more Bay Area grocersMt. Olive sits further up the premium end
Mt. Olive
Vlasic
41
brand power
39
18
products
18
3
categories
2
8
grocers
11
33.2¢
price per fl oz
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mt. Olive▭ Vlasic
Distribution · 30% of score33·46
V
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mt. Olive
only Vlasic
no top category Mt. Olive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vlasic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mt. Olive · Vlasic
