Mt. Olive vs Wickles · Bay Area shelf head-to-head
Mt. Olive and Wickles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt. Olive carries more Brand PowerMt. Olive is in more Bay Area grocersMt. Olive fields the deeper lineupMt. Olive sits further up the premium end
Mt. Olive
Wickles
41
brand power
15
18
products
3
3
categories
2
8
grocers
2
$5.69
avg price
$7.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mt. Olive▭ Wickles
Distribution · 30% of score33·8
W
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mt. Olive
only Wickles
no top category Mt. Olive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mt. Olive · 6
only Wickles · 0
no exclusive doors — everywhere Wickles is, Mt. Olive is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mt. Olive · Wickles