Much Better Butter vs Once Again · Bay Area shelf head-to-head
Much Better Butter and Once Again, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Once Again carries more Brand PowerOnce Again is in more Bay Area grocersOnce Again fields the deeper lineup
Much Better Butter
Once Again
0
brand power
55
2
products
28
1
categories
5
1
subcategories
8
1
grocers
17
$10.99
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Much Better Butter▭ Once Again
Distribution · 30% of score4·71
M
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Much Better Butter
no top category Once Again doesn’t also play in.
only Once Again
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Much Better Butter · 0
no exclusive doors — everywhere Much Better Butter is, Once Again is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Much Better Butter · Once Again