Munk Pack vs Kate's Real Food · Bay Area shelf head-to-head
Munk Pack and Kate's Real Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kate's Real Food carries more Brand PowerKate's Real Food is in more Bay Area grocersKate's Real Food fields the deeper lineupMunk Pack sits further up the premium end
Munk Pack
Kate's Real Food
19
brand power
43
3
products
21
2
categories
4
4
grocers
10
$2.35
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Munk Pack▭ Kate's Real Food
Distribution · 30% of score17·42
M
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Munk Pack
no top category Kate's Real Food doesn’t also play in.
only Kate's Real Food
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Munk Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Munk Pack · Kate's Real Food
