Murray Sugar Free vs Forno Bonomi · Bay Area shelf head-to-head
Murray Sugar Free and Forno Bonomi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forno Bonomi carries more Brand PowerForno Bonomi is in more Bay Area grocersForno Bonomi fields the deeper lineup
Murray Sugar Free
Forno Bonomi
10
brand power
32
2
products
7
1
categories
3
1
subcategories
4
3
grocers
13
65.9¢
price per oz
55.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Murray Sugar Free▭ Forno Bonomi
Distribution · 30% of score13·54
M
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Murray Sugar Free
no top category Forno Bonomi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Murray Sugar Free · 0
no exclusive doors — everywhere Murray Sugar Free is, Forno Bonomi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Murray Sugar Free · Forno Bonomi