Mythreesons vs Alouette · Bay Area shelf head-to-head
Mythreesons and Alouette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alouette carries more Brand PowerAlouette fields the deeper lineupAlouette sits further up the premium end
Mythreesons
Alouette
14
brand power
24
3
products
6
1
categories
3
1
subcategories
4
5
grocers
5
$1.17
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mythreesons▭ Alouette
Distribution · 30% of score21·21
M
A
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mythreesons
no top category Alouette doesn’t also play in.
only Alouette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mythreesons · 3
only Alouette · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mythreesons · Alouette
