Nabisco vs Elemental Superfood · Bay Area shelf head-to-head
Nabisco and Elemental Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elemental Superfood is in more Bay Area grocersElemental Superfood sits further up the premium end
Nabisco
Elemental Superfood
20
brand power
20
4
products
3
3
categories
3
4
subcategories
3
3
grocers
4
$1.46
price per oz
$2.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nabisco▭ Elemental Superfood
Distribution · 30% of score13·17
N
E
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nabisco
only Elemental Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nabisco · 1
only Elemental Superfood · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nabisco · Elemental Superfood