Nagatanien vs Ajinomoto · Bay Area shelf head-to-head
Nagatanien and Ajinomoto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ajinomoto carries more Brand PowerAjinomoto is in more Bay Area grocersAjinomoto fields the deeper lineup
Nagatanien
Ajinomoto
16
brand power
27
3
products
9
3
categories
4
3
subcategories
5
1
grocers
6
$3.79
avg price
$12.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nagatanien▭ Ajinomoto
Distribution · 30% of score4·25
N
A
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nagatanien
only Ajinomoto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nagatanien · 0
no exclusive doors — everywhere Nagatanien is, Ajinomoto is too.
only Ajinomoto · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nagatanien · Ajinomoto