Nakano vs Marukan · Bay Area shelf head-to-head
Nakano and Marukan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marukan carries more Brand PowerMarukan is in more Bay Area grocersMarukan fields the deeper lineupMarukan sits further up the premium end
Nakano
Marukan
16
brand power
45
5
products
10
1
categories
2
1
subcategories
3
6
grocers
19
40.1¢
price per fl oz
46.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nakano▭ Marukan
Distribution · 30% of score25·79
N
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nakano
no top category Marukan doesn’t also play in.
only Marukan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nakano · 0
no exclusive doors — everywhere Nakano is, Marukan is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nakano · Marukan
