Naked vs Columbia Gorge Organic · Bay Area shelf head-to-head
Naked and Columbia Gorge Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naked is in more Bay Area grocersColumbia Gorge Organic fields the deeper lineupColumbia Gorge Organic sits further up the premium end
Naked
Columbia Gorge Organic
34
brand power
31
19
products
22
2
categories
3
2
subcategories
7
9
grocers
7
36.7¢
price per fl oz
36.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naked▭ Columbia Gorge Organic
Distribution · 30% of score38·29
N
C
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score79·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naked
no top category Columbia Gorge Organic doesn’t also play in.
only Columbia Gorge Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbia Gorge Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naked · Columbia Gorge Organic
