Naked vs Pressed · Bay Area shelf head-to-head
Naked and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineupPressed sits further up the premium end
Naked
Pressed
34
brand power
54
19
products
31
2
categories
3
2
subcategories
8
9
grocers
17
36.7¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naked▭ Pressed
Distribution · 30% of score38·71
N
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naked
no top category Pressed doesn’t also play in.
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Naked · 3
only Pressed · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naked · Pressed
