Nana Joes Granola vs Purely Elizabeth · Bay Area shelf head-to-head
Nana Joes Granola and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineupNana Joes Granola sits further up the premium end
Nana Joes Granola
Purely Elizabeth
45
brand power
75
15
products
49
2
categories
5
14
grocers
20
$1.30
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nana Joes Granola▭ Purely Elizabeth
Distribution · 30% of score58·83
carried in 14 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nana Joes Granola
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nana Joes Granola · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nana Joes Granola · Purely Elizabeth
