Natierra vs Maldon · Bay Area shelf head-to-head
Natierra and Maldon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersNatierra fields the deeper lineupNatierra sits further up the premium end
Natierra
Maldon
21
brand power
40
11
products
5
4
categories
1
6
subcategories
1
5
grocers
19
$3.61
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natierra▭ Maldon
Distribution · 30% of score21·79
N
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natierra
only Maldon
no top category Natierra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Natierra · 0
no exclusive doors — everywhere Natierra is, Maldon is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natierra · Maldon