Native Forest vs Nature's Charm · Bay Area shelf head-to-head
Native Forest and Nature's Charm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Native Forest carries more Brand PowerNative Forest is in more Bay Area grocersNative Forest fields the deeper lineupNature's Charm sits further up the premium end
Native Forest
Nature's Charm
55
brand power
26
25
products
4
5
categories
2
14
subcategories
2
17
grocers
6
36.3¢
price per fl oz
39.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Native Forest▭ Nature's Charm
Distribution · 30% of score71·25
N
carried in 17 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Native Forest
only Nature's Charm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Native Forest · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Native Forest · Nature's Charm
