Natural Catch vs Tonnino · Bay Area shelf head-to-head
Natural Catch and Tonnino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino carries more Brand PowerTonnino is in more Bay Area grocersTonnino fields the deeper lineup
Natural Catch
Tonnino
11
brand power
43
2
products
17
1
categories
2
2
grocers
14
$5.99
avg price
$10.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Catch▭ Tonnino
Distribution · 30% of score8·58
N
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Catch
no top category Tonnino doesn’t also play in.
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natural Catch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Catch · Tonnino
