Nature Nate's vs Heavenly Organics · Bay Area shelf head-to-head
Nature Nate's and Heavenly Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's carries more Brand PowerNature Nate's fields the deeper lineupNature Nate's sits further up the premium end
Nature Nate's
Heavenly Organics
42
brand power
23
24
products
11
3
categories
2
9
grocers
9
99.7¢
price per oz
81.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Nate's▭ Heavenly Organics
Distribution · 30% of score38·38
H
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heavenly Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature Nate's · 3
only Heavenly Organics · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Nate's · Heavenly Organics
