Nature Nate's vs Local Hive · Bay Area shelf head-to-head
Nature Nate's and Local Hive, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's carries more Brand PowerLocal Hive is in more Bay Area grocersNature Nate's fields the deeper lineupNature Nate's sits further up the premium end
Nature Nate's
Local Hive
42
brand power
37
24
products
13
3
categories
2
9
grocers
14
99.7¢
price per oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Nate's▭ Local Hive
Distribution · 30% of score38·58
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature Nate's · 3
only Local Hive · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Nate's · Local Hive
