Nature's Garden vs Pummies · Bay Area shelf head-to-head
Nature's Garden and Pummies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Garden carries more Brand PowerNature's Garden is in more Bay Area grocersNature's Garden fields the deeper lineupPummies sits further up the premium end
Nature's Garden
Pummies
37
brand power
12
15
products
2
5
categories
2
7
subcategories
2
4
grocers
1
$10.12
avg price
$8.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Garden▭ Pummies
Distribution · 30% of score17·4
P
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Garden
only Pummies
no top category Nature's Garden doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nature's Garden · 4
only Pummies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Garden · Pummies