Nature's Harvest vs Oroweat · Bay Area shelf head-to-head
Nature's Harvest and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Nature's Harvest
Oroweat
25
brand power
49
9
products
40
2
categories
2
5
subcategories
11
2
grocers
12
33.4¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Harvest▭ Oroweat
Distribution · 30% of score8·50
N
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Harvest
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nature's Harvest · 0
no exclusive doors — everywhere Nature's Harvest is, Oroweat is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Harvest · Oroweat
