Nature's Own vs Rubicon Bakery · Bay Area shelf head-to-head
Nature's Own and Rubicon Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Own carries more Brand PowerNature's Own is in more Bay Area grocersNature's Own fields the deeper lineup
Nature's Own
Rubicon Bakery
39
brand power
18
20
products
6
2
categories
3
10
subcategories
4
9
grocers
2
$6.08
avg price
$9.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Own▭ Rubicon Bakery
Distribution · 30% of score38·8
N
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Own · 8
only Rubicon Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Own · Rubicon Bakery