Nature's Path vs Seitenbacher · Bay Area shelf head-to-head
Nature's Path and Seitenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineupSeitenbacher sits further up the premium end
Nature's Path
Seitenbacher
69
brand power
25
83
products
10
9
categories
2
20
grocers
4
57.3¢
price per oz
85.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Path▭ Seitenbacher
Distribution · 30% of score83·17
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seitenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Path · Seitenbacher