Nature's Path vs Uncle Crumbles · Bay Area shelf head-to-head
Nature's Path and Uncle Crumbles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Path carries more Brand PowerNature's Path is in more Bay Area grocersNature's Path fields the deeper lineup
Nature's Path
Uncle Crumbles
69
brand power
9
83
products
2
9
categories
1
20
grocers
1
$7.98
avg price
$8.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Path▭ Uncle Crumbles
Distribution · 30% of score83·4
U
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uncle Crumbles
no top category Nature's Path doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Path · Uncle Crumbles
