Nature's Way vs Sky Organics · Bay Area shelf head-to-head
Nature's Way and Sky Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Way carries more Brand PowerNature's Way fields the deeper lineupNature's Way sits further up the premium end
Nature's Way
Sky Organics
40
brand power
13
6
products
3
3
categories
2
4
subcategories
2
3
grocers
3
$24.00
avg price
$13.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Way▭ Sky Organics
Distribution · 30% of score13·13
S
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sky Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature's Way · 2
only Sky Organics · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Way · Sky Organics