Naughty Boy vs Black Box Wines · Bay Area shelf head-to-head
Naughty Boy and Black Box Wines, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Black Box Wines carries more Brand PowerBlack Box Wines is in more Bay Area grocersBlack Box Wines fields the deeper lineup
Naughty Boy
Black Box Wines
12
brand power
23
2
products
6
2
categories
3
2
subcategories
5
1
grocers
2
$18.99
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naughty Boy▭ Black Box Wines
Distribution · 30% of score4·8
N
B
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naughty Boy
no top category Black Box Wines doesn’t also play in.
only Black Box Wines
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Naughty Boy · 1
only Black Box Wines · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naughty Boy · Black Box Wines