Near East vs Rice-a-roni · Bay Area shelf head-to-head
Near East and Rice-a-roni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East fields the deeper lineupNear East sits further up the premium end
Near East
Rice-a-roni
49
brand power
28
20
products
13
3
categories
1
5
subcategories
1
16
grocers
5
68.8¢
price per oz
48.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Near East▭ Rice-a-roni
Distribution · 30% of score67·21
N
R
carried in 16 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score81·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rice-a-roni
no top category Near East doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Near East · Rice-a-roni
