Near East vs Seeds Of Change · Bay Area shelf head-to-head
Near East and Seeds Of Change, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Near East carries more Brand PowerNear East is in more Bay Area grocersNear East fields the deeper lineupNear East sits further up the premium end
Near East
Seeds Of Change
49
brand power
28
20
products
6
3
categories
1
5
subcategories
1
16
grocers
10
68.8¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Near East▭ Seeds Of Change
Distribution · 30% of score67·42
N
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seeds Of Change
no top category Near East doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Near East · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Near East · Seeds Of Change
