Nelly's Organics vs Justin's · Bay Area shelf head-to-head
Nelly's Organics and Justin's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Justin's carries more Brand PowerJustin's is in more Bay Area grocersJustin's fields the deeper lineup
Nelly's Organics
Justin's
28
brand power
54
6
products
33
3
categories
4
3
subcategories
7
9
grocers
18
$2.20
price per fl oz
$2.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nelly's Organics▭ Justin's
Distribution · 30% of score38·75
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy3 vs 15 SKUs
<1% of shelf
only Nelly's Organics
only Justin's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nelly's Organics · 0
no exclusive doors — everywhere Nelly's Organics is, Justin's is too.
only Justin's · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nelly's Organics · Justin's
