Nerds vs Sugarfina · Bay Area shelf head-to-head
Nerds and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nerds is in more Bay Area grocersSugarfina fields the deeper lineupSugarfina sits further up the premium end
Nerds
Sugarfina
32
brand power
35
24
products
126
1
categories
2
5
subcategories
5
6
grocers
2
74.5¢
price per oz
$4.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nerds▭ Sugarfina
Distribution · 30% of score25·8
N
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nerds
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nerds · Sugarfina
