Nerds vs Uha · Bay Area shelf head-to-head
Nerds and Uha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nerds carries more Brand PowerNerds is in more Bay Area grocersNerds fields the deeper lineup
Nerds
Uha
32
brand power
9
24
products
4
1
categories
2
5
subcategories
2
6
grocers
2
$6.00
avg price
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nerds▭ Uha
Distribution · 30% of score25·8
N
U
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nerds
no top category Uha doesn’t also play in.
only Uha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Uha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nerds · Uha