Nescafe vs Mount Hagen · Bay Area shelf head-to-head
Nescafe and Mount Hagen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mount Hagen is in more Bay Area grocersNescafe fields the deeper lineup
Nescafe
Mount Hagen
31
brand power
33
15
products
6
1
categories
2
10
grocers
15
$2.58
price per oz
$4.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nescafe▭ Mount Hagen
Distribution · 30% of score42·63
N
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nescafe
no top category Mount Hagen doesn’t also play in.
only Mount Hagen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nescafe · 5
only Mount Hagen · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nescafe · Mount Hagen
