Neuro vs Simply Gum · Bay Area shelf head-to-head
Neuro and Simply Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Gum carries more Brand PowerSimply Gum is in more Bay Area grocersSimply Gum fields the deeper lineupNeuro sits further up the premium end
Neuro
Simply Gum
24
brand power
33
5
products
8
2
categories
2
6
grocers
9
60.5¢
price per item
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neuro▭ Simply Gum
Distribution · 30% of score25·38
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neuro
no top category Simply Gum doesn’t also play in.
only Simply Gum
no top category Neuro doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Neuro · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neuro · Simply Gum
