Neutrogena vs Sun Bum · Bay Area shelf head-to-head
Neutrogena and Sun Bum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Neutrogena carries more Brand PowerNeutrogena is in more Bay Area grocersNeutrogena fields the deeper lineupSun Bum sits further up the premium end
Neutrogena
Sun Bum
39
brand power
19
9
products
3
5
categories
2
6
subcategories
2
3
grocers
2
$20.62
avg price
$12.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neutrogena▭ Sun Bum
Distribution · 30% of score13·8
N
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neutrogena
only Sun Bum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Neutrogena · 1
only Sun Bum · 0
no exclusive doors — everywhere Sun Bum is, Neutrogena is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neutrogena · Sun Bum
