New Bread vs Olson's Baking Company · Bay Area shelf head-to-head
New Bread and Olson's Baking Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerOlson's Baking Company is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
New Bread
Olson's Baking Company
40
brand power
31
34
products
9
6
categories
2
13
subcategories
4
3
grocers
10
$2.01
price per oz
55.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Olson's Baking Company
Distribution · 30% of score13·42
N
O
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score94·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olson's Baking Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only New Bread · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Olson's Baking Company