New Bread vs Safeway · Bay Area shelf head-to-head
New Bread and Safeway, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerNew Bread is in more Bay Area grocersNew Bread fields the deeper lineup
New Bread
Safeway
40
brand power
17
34
products
4
6
categories
3
3
grocers
1
$13.26
avg price
$5.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Safeway
Distribution · 30% of score13·4
N
S
carried in 3 of 24 Bay Area grocers·exclusive to Safeway
Depth · 25% of score94·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safeway
no top category New Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only New Bread · 3
only Safeway · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Safeway
