New Bread vs Sweet Sam's · Bay Area shelf head-to-head
New Bread and Sweet Sam's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerSweet Sam's is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
New Bread
Sweet Sam's
40
brand power
16
34
products
7
6
categories
2
13
subcategories
2
3
grocers
4
$2.01
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Sweet Sam's
Distribution · 30% of score13·17
N
S
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score94·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Sam's
no top category New Bread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only New Bread · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Sweet Sam's