New York Bakery vs Briannas · Bay Area shelf head-to-head
New York Bakery and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupBriannas sits further up the premium end
New York Bakery
Briannas
32
brand power
57
9
products
39
2
categories
3
2
subcategories
11
5
grocers
17
$5.38
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New York Bakery▭ Briannas
Distribution · 30% of score21·71
N
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New York Bakery
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New York Bakery · Briannas
