New York Bakery vs Fresh Gourmet · Bay Area shelf head-to-head
New York Bakery and Fresh Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerFresh Gourmet is in more Bay Area grocersFresh Gourmet fields the deeper lineupFresh Gourmet sits further up the premium end
New York Bakery
Fresh Gourmet
32
brand power
66
9
products
25
2
categories
5
5
grocers
9
$5.38
avg price
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New York Bakery▭ Fresh Gourmet
Distribution · 30% of score21·38
N
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New York Bakery
only Fresh Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Gourmet · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New York Bakery · Fresh Gourmet
