New York Sausage Co vs Fra' Mani · Bay Area shelf head-to-head
New York Sausage Co and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
New York Sausage Co
Fra' Mani
16
brand power
51
8
products
15
1
categories
3
4
subcategories
7
2
grocers
15
$8.72
avg price
$10.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New York Sausage Co▭ Fra' Mani
Distribution · 30% of score8·63
N
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New York Sausage Co
no top category Fra' Mani doesn’t also play in.
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New York Sausage Co · 0
no exclusive doors — everywhere New York Sausage Co is, Fra' Mani is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New York Sausage Co · Fra' Mani