Nguyen Coffee Supply vs Dunkin' · Bay Area shelf head-to-head
Nguyen Coffee Supply and Dunkin', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dunkin' carries more Brand PowerDunkin' is in more Bay Area grocersDunkin' fields the deeper lineupNguyen Coffee Supply sits further up the premium end
Nguyen Coffee Supply
Dunkin'
24
brand power
33
8
products
20
2
categories
1
3
subcategories
4
3
grocers
5
60.5¢
price per fl oz
34.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nguyen Coffee Supply▭ Dunkin'
Distribution · 30% of score13·21
N
D
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nguyen Coffee Supply
only Dunkin'
no top category Nguyen Coffee Supply doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nguyen Coffee Supply · 2
only Dunkin' · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nguyen Coffee Supply · Dunkin'