Nick's vs Iqbar · Bay Area shelf head-to-head
Nick's and Iqbar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iqbar carries more Brand PowerIqbar is in more Bay Area grocersIqbar fields the deeper lineupIqbar sits further up the premium end
Nick's
Iqbar
12
brand power
30
4
products
16
2
categories
1
3
grocers
8
$11.22
avg price
$4.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nick's▭ Iqbar
Distribution · 30% of score13·33
N
I
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nick's
only Iqbar
no top category Nick's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nick's · 0
no exclusive doors — everywhere Nick's is, Iqbar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nick's · Iqbar
