Niederegger vs Tony's Chocolonely · Bay Area shelf head-to-head
Niederegger and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersTony's Chocolonely fields the deeper lineup
Niederegger
Tony's Chocolonely
7
brand power
54
2
products
28
1
categories
3
2
grocers
20
$8.59
avg price
$7.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Niederegger▭ Tony's Chocolonely
Distribution · 30% of score8·83
N
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Niederegger
no top category Tony's Chocolonely doesn’t also play in.
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Niederegger · 0
no exclusive doors — everywhere Niederegger is, Tony's Chocolonely is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Niederegger · Tony's Chocolonely