Nightingale Ice Cream vs Tofutti · Bay Area shelf head-to-head
Nightingale Ice Cream and Tofutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofutti is in more Bay Area grocersNightingale Ice Cream fields the deeper lineupNightingale Ice Cream sits further up the premium end
Nightingale Ice Cream
Tofutti
32
brand power
32
15
products
5
2
categories
3
6
grocers
13
$1.07
price per oz
70.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nightingale Ice Cream▭ Tofutti
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nightingale Ice Cream
only Tofutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nightingale Ice Cream · 0
no exclusive doors — everywhere Nightingale Ice Cream is, Tofutti is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nightingale Ice Cream · Tofutti
