Nixie vs Open Water · Bay Area shelf head-to-head
Nixie and Open Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupOpen Water sits further up the premium end
Nixie
Open Water
56
brand power
15
43
products
5
3
categories
3
5
subcategories
3
19
grocers
4
11.3¢
price per fl oz
16.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Open Water
Distribution · 30% of score79·17
O
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Open Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Open Water