Nixie vs Q Drinks · Bay Area shelf head-to-head
Nixie and Q Drinks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Nixie
Q Drinks
56
brand power
13
43
products
3
3
categories
2
19
grocers
1
$5.92
avg price
$4.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nixie▭ Q Drinks
Distribution · 30% of score79·4
Q
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nixie
only Q Drinks
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nixie · Q Drinks
